Steps in the Survey Process

Before starting a survey project, researchers should be familiar with the steps involved in the survey process. Good surveys start with clear theory, then the translation of theory into sensible survey questions, pre-testing and revision of questions, development and pre-testing of the survey instrument, sampling, data gathering, and, finally, data analysis. The resources below provide more thorough introductions to the general survey process.

Useful Links:

Useful Publications:

  • Fink, Arlene G. 2008. How to Conduct Surveys: A Step-by-Step Guide. Thousand Oaks: Sage Publications.
  • Fowler, Floyd J. 2009. Survey Research Methods. Thousand Oaks: Sage Publications.
  • Groves, Robert M., Floyd J. Fowler, Jr., Mick P. Couper, Kames M. Lepkowski, Eleanor Singer, and Roger Tourangeau. 2009. Survey Methodology. New York: Wiley Press.
  • Rea, Louis M. and Richard A. Parker. 2005. Designing & Conducting Survey Research: A Comprehensive Guide. San Francisco: Jossey-Bass.
  • Salant, Priscilla and Don A. Dillman. 1994. How to Conduct Your Own Survey. New York: Wiley.